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Case study
The Caravan & Outdoor Leisure Show,
Earls Court, London, 4-9 November 2003
The Caravan & Outdoor Leisure Show was the first event that Leonardo 3000 supplied its information points to outside the art sector. Based on automatically generated log files this show was the most successful to date with each information point being used every five minutes on average.
Spreading over both the whole of Earls Court 1 and 2 (including level 2) and with 50,000 visitors, this was the largest venue with the most visitors Leonardo 3000 had served to date.
It was incredible – absolutely faultless.
Leonardo 3000's kiosks provided up to the minute details about exhibitors and exhibits including onsite updates that didn't make it in time for the catalogue. As a result, the Information Points became the prime source of updated information for visitors.
In this fair, Leonardo 3000 took the multimedia capabilities built into its kiosks to the next level, offering visitors vocal instructions while using the interactive system. Also, some exhibitors and other advertisers had TV style video-clips to deliver their message in a more attractive way.
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